A Polish manufacturer of disposable nail files with zero export structure. We built a 4-person multilingual department, implemented CRM, defined the GTM strategy and acquired white label clients in the UK, FR, NL and IT — in a year.
A Polish manufacturer of disposable nail files — a niche product with a real market in Western Europe. The beauty industry has its own dynamics: branding, private label and relationships with chain distributors matter enormously. The company had production capacity and a good product — but zero export structure.
To enter Western markets professionally, they needed more than one salesperson with English. They needed an entire department — with strategy, tools, KPIs and people who speak the language of customers in France, Italy, the Netherlands and the UK.
We took on the full scope: building the export department from scratch, including team recruitment. We assembled a 4-person multilingual team covering English, French, Italian and Dutch — each salesperson responsible for their language market, with a unified process and CRM system.
We defined the Go-to-Market strategy: target customer profiles for each market (nail salons, beauty distributors, pharmacy chains, online retailers), entry model (direct, distributor, white label), and pricing architecture across markets.
Alongside outreach to individual buyers, we ran a targeted white label acquisition campaign — identifying distributors willing to put their own brand on the product in exchange for volume commitments.
We launched a dropshipping channel in parallel — integrating the company's warehouse with a B2B platform serving dropshipping, generating additional revenue without requiring inventory on the client side.
Over 12 months, the company acquired several dozen smaller clients across Europe and 3 white label clients — the most valuable category by volume. White label orders are larger and come with long-term contracts. Markets: UK, FR, NL, IT and PL.
The dropshipping channel added several more clients generating steady sales without inventory complexity. The export department handed over at the end of year 1 was fully operational and self-managing.