MDC.pl was selling mattresses exclusively online — and losing customers who wanted to feel the product first. We built a sales department from scratch, a 250+ store network across Poland, and took over logistics. All on a single monthly invoice.
MDC.pl is a mattress manufacturer with a solid product and a working online store. The company invested significant budgets in Google Ads campaigns — and generated traffic. The problem lay elsewhere: analytics showed users would browse the products, then navigate to the "contact" page and leave.
The conclusion was simple and correct: a mattress is a product you need to lie on. No online banner can replace that. MDC needed physical retail points — stores where customers could test the product before buying.
The company had no sales department, no B2B sales experience with stores, and no logistics set up for delivering mattresses across Poland. They needed someone to build all of that — and take responsibility for it.
We stepped in as an outsourced sales department — in the Sales Director as a Service model. We built the structure from scratch: recruited and onboarded 3 field salespeople, equipped them with delivery vans, and set off across Poland.
"Instead of separately hiring a Sales Director, field salespeople, organising logistics and customer service — we got it all in one package. One monthly invoice, full visibility of results."
Over two years we built a network of over 250 active retail points in furniture stores across Poland. MDC moved from a pure e-commerce model to an omnichannel model — with a physical presence in the market.
In parallel, we acquired a dozen hotels of various sizes and several student residences in Poland and Europe — a new sales channel that didn't exist before.
The "everything on one invoice" model proved to be the key value for MDC. Instead of managing 4–5 service providers (HR, logistics, sales, customer service), the owners had one point of contact and a full picture of results.