A company with a strong position in DACH wanted to enter the UK — but without the risk of hiring and managing a new employee. We stepped in as their outsourced sales department: market analysis, 120 companies, 3 clients including one ordering 90–100 tonnes per month.
A trading company with a strong position in the DACH market — Germany, Austria, Switzerland. Proven product, a working sales team, stable clients. The product was ground HDPE caps — raw material for compounding companies, i.e. factories that re-melt ground plastics into regranulate.
The UK was a natural expansion direction. A large market, developed recycling industry, real demand for the raw material. The problem was different: the company didn't want — rightly so — to hire a new person for one market. Recruitment, onboarding, supervision, turnover risk — all of that costs more than just the salary. They preferred to outsource it and test whether the market would respond at all before committing internal resources.
We started with a deep analysis of the UK compounding market — companies processing plastics that could be buyers of HDPE regranulate. Based on this, we defined a list of 120 potential clients.
We ran a structured outreach campaign: initial contact by phone and email in English, presenting the product and terms, qualifying interest, and advancing to offer stage. For every company that showed interest, we prepared a tailored commercial offer with delivery terms to the UK.
Of 120 companies contacted, 60% received a commercial offer — an unusually high qualification rate that reflected the quality of the initial list and the strength of the proposition.
Over the course of a year, the company acquired 3 regular clients on the UK market. The largest was ordering 4 trucks per month — around 90–100 tonnes of product. For a company entering a new market with no prior presence, this is a very strong starting point.
Equally important was the indirect result: the company gained verified knowledge about the UK market — which segments respond, what the purchasing cycle looks like, what British buyers expect. This is the foundation for any further expansion with their own resource.